Ngentsasa ye-29 kaJuni, i-Bain & Company kunye ne-Kantar Worldpanel ngokudibeneyo bakhuphe i-"China Shopper Report" iminyaka yeshumi ilandelelana.Kuphononongo lwamva nje lwe “2021 China Shopper Report Series One”, omabini amaqela akholelwa ukuba imarike yempahla yabathengi yaseTshayina ehamba ngokukhawuleza ibuyele kwinqanaba layo langaphambili, kwaye intengiso kwikota yokuqala yalo nyaka inyuke nge-1.6% xa kuthelekiswa nezifanayo. ixesha ngo-2019, kwaye ibonisa indlela yokubuyisela ephakathi.
Nangona kunjalo, ubhubhane ube nempembelelo enkulu kwindlela yokusetyenziswa kwabathengi baseTshayina kwiindidi ezahlukeneyo, kwaye utshintshe kakhulu iipatheni zokusetyenziswa komntu.Ngoko ke, nangona ezinye iindidi zibuyele kwindlela yophuhliso lwangaphambi kobhubhane, impembelelo kwezinye iindidi inokuthi ithathe ixesha elide kwaye iqhube kude kube sekupheleni kwalo nyaka.
Umda wophando wale ngxelo ikakhulu ubandakanya iindawo ezine zemveliso yabathengi, kubandakanya ukutya okupakishweyo, iziselo, ukhathalelo lomntu kunye nokhathalelo lwasekhaya.Uphando lubonisa ukuba emva kokuhla kwikota yokuqala, inkcitho ye-FMCG ibuyele kwikota yesibini, kunye neendlela kwiindidi zokutya kunye neziselo, iindidi zokunakekelwa komntu kunye nekhaya ngokuthe ngcembe zahlanganiswa.Ekupheleni kuka-2020, ngaphandle kokuhla kwe-1.1% kumaxabiso athengisayo, eqhutywa kukukhula kwentengiso, imarike yempahla yabathengi yaseChina ehamba ngokukhawuleza isaza kufumana ukukhula kwe-0.5% kwintengiso yonyaka opheleleyo ngo-2020.
Ngokukodwa, nangona amaxabiso esiselo kunye nokutya okupakishiweyo omabini ehle kulo nyaka uphelileyo, ukuthengiswa kokutya okupakishiweyo kukhule ngokuchasene nomkhwa, ngakumbi kuba abathengi banexhala lokunqongophala kokutya kunye nokugcina ukutya okuninzi okungonakaliyo.Njengoko ulwazi lwezempilo loluntu luqhubeka lusanda, imfuno yabathengi kunye nokuthengwa kweemveliso zokonga iyaqhubeka nokunyuka, kwaye intengiso yokhathalelo lomntu kunye nekhaya iye yanda.Phakathi kwabo, ukusebenza kokunakekelwa kwekhaya kubalaseleyo, kunye nezinga lokukhula lonyaka le-7.7%, eyona nxalenye yodwa kunye nokunyuka kwamaxabiso kumacandelo amane amakhulu empahla yabathengi.
Ngokubhekiselele kwiitshaneli, ingxelo ibonisa ukuba ukuthengiswa kwe-e-commerce kuya kunyuka nge-31% kwi-2020, eyona ndlela yodwa yokukhula ngokukhawuleza.Phakathi kwazo, usasazo lwe-e-commerce olusasazwayo luphindwe kabini, kwaye iimpahla, iimveliso zokhathalelo lwesikhumba kunye nokutya okupakishiweyo ziphambili.Ukongeza, njengoko abathengi abaninzi bechitha ekhaya, iziteshi ze-O2O ziye zafunwa, kwaye intengiso inyuke ngaphezu kwe-50%.Ngaphandle kweintanethi, iivenkile eziluncedo zizo kuphela kwejelo elihlala lizinzile, kwaye ngokusisiseko babuyele kumanqanaba angaphambi kobhubhane.
Kuyaphawuleka ukuba ubhubhane uye wavelisa enye intsingiselo entsha: ukuthengwa kweqela loluntu, oko kukuthi, iqonga le-Intanethi lisebenzisa imodeli yangaphambili yokuthengisa + ukuzithatha ukuze ufumane nokugcina abathengi ngoncedo "lwenkokeli yoluntu".Kwikota yokuqala yalo nyaka, izinga lokungena kulo mzekelo omtsha wokuthengisa ufikelele kwi-27%, kwaye iiplatifomu ezinkulu ze-Intanethi zokuthengisa ziye zasebenzisa ukuthengwa kweqela loluntu ukuqinisa uxhulumaniso nabathengi.
Ukuze uqonde ngokupheleleyo impembelelo yobhubhane kwintengiso yaseTshayina ye-FMCG, le ngxelo iphinde yathelekisa ikota yokuqala yalo nyaka kunye nexesha elifanayo ngo-2019 ngaphambi kobhubhane.Ngokubanzi, imarike yempahla yabathengi yaseTshayina ekhawulezayo iqalile ukuchacha, kwaye ukukhula kwexesha elizayo kunokulindelwa.
Idatha ibonisa ukuba phantsi kwempembelelo yokuchacha kancinci kunye nokukhula okuphakathi kwinkcitho ye-FMCG, intengiso yentengiso ye-FMCG yaseTshayina kwikota yokuqala yalo nyaka inyuke nge-1.6% xa kuthelekiswa nexesha elifanayo ngo-2019, ebelisezantsi kunokonyuka kwe-3% ngo-2019 xa kuthelekiswa. kunye nexesha elifanayo ngo-2018. Nangona ixabiso lokuthengisa eliqhelekileyo lehla nge-1%, ukuqaliswa kwakhona kwe-frequency yokuthenga kukhuthaze ukukhula kweentengiso kwaye kwaba yinto ephambili eqhuba ukukhula kweentengiso.Ngexesha elifanayo, ngokulawulwa okusebenzayo kwesibetho e-China, ukutya kunye nesiselo, iindidi zokhathalelo lomntu kunye nekhaya zibuyele kwipatheni "yokukhula ngesantya ezibini".
Ixesha lokuposa: Oct-22-2021